Our Story

Hi, I'm Cece — reader, dreamer, and the heart behind Good Girl Margins.

Good Girl Margins was born out of a simple, stubborn belief: that the right book, at the right moment, can change everything. I started this shop because I wanted a place where romance readers could find their next obsession without apology, where fantasy lovers could lose themselves in worlds that feel more real than reality, and where every bookish thing — the shirts, the totes, the little treasures — felt like it was made for us.

What We Carry (and Why)

Every title and every item in this shop is hand-selected with intention. You won't find filler here. Our shelves are stocked with swoon-worthy romance, epic fantasy, and the kind of bookish finds that make your reading nook feel like a sanctuary. If it made me dog-ear a page or gasp out loud, it earned its spot.

Rooted in the Desert

We're proudly based in Indio, CA — right in the heart of the Coachella Valley. This community is creative, passionate, and full of readers who deserve a bookstore that gets them. Whether you're a local or just passing through the desert, Good Girl Margins is your literary home away from home.

Pop-Up Experiences

One of our favorite ways to connect with readers is through our pop-up shopping experiences. We bring the bookshop to you — at markets, events, and gatherings across the Palm Springs area. Follow us on Instagram @goodgirlmargins to catch our next pop-up and shop in person.

Come Find Your Next Read

Whether you're here for a slow Sunday browse or a very specific "I need a book with a grumpy hero and a fake dating trope" request — you're in the right place. Welcome to Good Girl Margins. We're so glad you're here. 📚